The Google Search Console (formerly known as Google Webmaster Tools) is one of the best sites, a free seo tool. But most people use it as a pure vanity indicator, such as checking the number of impressions or whether the number of clicks increases. It is used to look at the average ranking, but the value that these things provide as independent indicators is small.
So today I will show you how to use the Google Search Console to actually improve the SEO of your website.
For most webmasters, it is very rare to have a functional seo tool in the process of doing seo. In fact, Google itself provides us with such a tool, which is the Google search console. Tools help you increase your search volume, research your segments and capture your interest in the market. So, before delving into this tutorial, we’ll walk you through the basics you already have. For example, you have verified that your site has replaced your site’s sitemap and submitted it to Google. If you haven’t already done so, please do it first, because you can get more useful information from this tutorial only after you have verified it. So let’s get started!
So the first trick is to increase the clickthrough rate of underperforming keywords. Let’s define a poorly performing keyword as 1 or 2 of any keyword that you don’t rank. We’re so defined. The reason is, if you look at the ctr graph:
You will notice that the search traffic obtained by any content that is not on 1 or 2 is greatly reduced.
For example, if your site’s page ranks seventh, the clickthrough rate is about 2.16%.
just now. If you can increase your keyword ranking to 2nd, your clickthrough rate is about 15.5%.
Now let’s take a look, if your page ranks 1000 searches for keywords, then rank 7 will give you a search search of about 21 words per month. In the second place, you will get 155 word search visits per month, which is more than 7 times the search traffic.
To find these low-performing keywords, you need to go to the “Search Results Report” in the next “Effects” in the Google Search Console.
This requires you to make sure that you click on the average clickthrough rate and average position boxes and kill them to appear in the table.
You often have to make some tough decisions, maybe this is seo, some of them will be super profitable, while others may not be worth the time.