Google ranking optimization

How to optimize the ranking of Google ads

seo blog

Being a Google SEO can be simply understood as a Google ranking. A higher ranking means more clicks, more inquiries, and more Money.

Similarly, in Google Ads, the ad position will also affect the number of clicks and inquiries you receive. With the right budget and input-output ratio, we certainly want the higher the ad rank. So how do you know the ranking of your ads?

Before October of this year: In the column of keywords, select the average ranking of this data indicator, you can see the average ranking for each keyword (the average position of the ad when the user searches for the word).

Keyword ranking
Keyword ranking

We can still use some of the existing data metrics to gain insight into the ranking of our ads.

(Top) %: Search top impression rate, the search web page impression rate, which is the percentage of the ad display above the natural search results (any location). Calculation formula: The number of times the ad is above the organic search results / Total impressions
 

(Abs. Top) %:Search absolute top impression rate, the absolute top of page search rate, which is the percentage of times an ad was shown as a headline ad above organic search results. Calculation formula: The number of times the ad was in the first ad slot above the organic search results / total impressions.

How to analyze these two data indicators?

A keyword’s search network top-up rate is relatively high, indicating that the ads triggered by this keyword are basically ranked above the natural search results, ranking should be in the top four.
A keyword’s search network has a high absolute page top rate, which means that the ads triggered by this keyword are basically ranked in the headline.
If Impr. (Abs. Top) % and Impr. (Top) % of a keyword are both high, then the ads triggered by this keyword are basically ranked in the top two.
If a keyword’s search network top-level display rate is relatively high, but the search network’s absolute top-level display rate is relatively low, it means that the ads ranked second, third, and fourth, and rarely ranked first.

How to improve the data of the above two indicators? You can refer to the following indicators to find out the problem:

Search lost absolute top impression share (budget): The absolute top impression ratio that was missed, which is the percentage of the first ad slot above the organic search results that the ad is under budget.
Search lost top impression share (budget): The percentage of any position above the natural search results that cannot be displayed due to low advertising budget.
Search lost absolute top impression share (rank): The percentage of the first ad slot above the organic search results that can’t be shown because of poor ad rating.
Search lost top impression share (rank): The percentage of an ad that cannot be displayed anywhere above a natural search result because of a poor Ad Rank.
————For the low data due to low budget, please raise the bid if the ROI is reasonable;

————For the low data due to low advertising rating, please improve the advertising rating: improve the relevance of the advertisement (the keywords appear in the slogan and landing page); improve the landing page experience (speed, easy navigation, relevance) , copy quality); increase the expected click rate (enriched slogans, add additional information, increase the appeal of slogans), and so on.

Related Articles

Leave a Reply