First of all, what is SEO and how does it work?
SEO stands for Search Engine Optimization. By definition, this is the process of optimizing your website and web pages to get “free” and “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger or website owner, your work has two aspects:
First, you need to make it easy for search engines to understand your web content and create content that matches what we call “searcher intent.”
Second, you need to show your page “worth” rankings to Google and other search engines.
There are a lot of clear examples and some basic (but powerful) SEO techniques that can optimize a brand new website to rank first (step by step) on Google.
The techniques taught in this SEO training include:
- Keyword research
With keyword research, you can see the average number of times someone searches for a specific keyword phrase on Google each month.
Often, the queries you think are most popular are often far from the truth.
Using tools like the Ahrefs Keyword Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the term’s “parent theme” to determine which keywords are best for your page.
You will also learn about things you should not do (ie keyword filling).
Keyword research can provide you with clues about the language you should use so that Google and potential customers know about our web content.
Here are some live examples to illustrate best practices for how to do keyword research.
- Page SEO
SEO on the page is a process of optimizing web pages and is designed to rank higher in Google. If you want to rank first on Google, then your page SEO must be correct.
Optimized web pages will lay the foundation for your successful search engine optimization.
It will help Google understand your content and help your customers find you.
Why “zombie pages” will destroy your search engine rankings… and how to identify and eliminate them. In fact, you will see that Sean in Proven eventually deleted 40k pages!
The next step in my SEO list can quickly improve Google rankings. That step is to clean up the technical SEO problem.
We showed SEO on the page. I’m here to show you how to optimize the content of your target keywords (or multiple keywords).
Next, I show you how to optimize your site around two new ranking factors: clickthrough rate (CTR) and time of stay. Both are increasingly becoming an important part of Google’s algorithms.
Now that your content has been optimized for keywords and user experience signals, it’s time to speed up your site’s loading. I showed you two cool SEO tools that you can use to shorten the load time of your website.
Last but not least, it’s time to publish content using Skyscraper Technology. The truth is: if you want to get a higher Google ranking, your content must be better than the existing content. This is where the step works.
All in all, I hope this SEO list will help you improve your Google rankings.